How Vivino increased their conversion rate by 40% with AfterShip?



Couriers Integrated

2-3 million

2-3 million

Monthly shipments



Ship-to countries




Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino’s unique wine shopping experience uses community data to suggest personalized wine recommendations, making wine discovery and purchase fun, accessible, and effortless for wine drinkers of every level.


With so many carriers used by our partners across the world, we need a centralized, abstraction layer to deliver consistent data about the status and progress of shipments.


Vivino partnered early on with Aftership to simplify shipment data and derive actionable insights for the status of every delivery, no matter the carrier, no matter the market. Instead of hundreds of integrations with hundreds of carriers, Vivino saved time and complexity by implementing one integration with Aftership.


  • Click-through rate has increased by 25%.
  • The opt-in rate for SMS notifications has shot up by 30%.
  • There is a 50% reduction in WISMO (Where is my order?) tickets with proactive and on-time delivery updates in place.
  • Website witnessed 3 times more visits per order.
  • There is a sharp hike in the repeat sales that can be accredited to AfterShip's branded tracking page and product recommendations by 30%.
  • The brand-centric tracking page further led to an improved SEO ranking which is around 12% YOY.

AfterShip enables global marketplaces to launch and operate new markets by removing the complexity of localized logistics and carriers.

Christos Iosifidis

VP of Product Management

Trusted by 10,000 retailers & counting

View all customer reviews >

Boost customer retention with a branded tracking experience.