Automizely

A collection of 11 posts

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10 Reasons Email Marketing Should be at the TOP of your list this Black Friday and Cyber Monday

For eCommerce brands, Black Friday and Cyber Monday are some of the most important days of the year. These are the days when shoppers are most likely to spend money, and it’s a golden opportunity for brands to lean into their marketing efforts and drive the most sales possible. Email marketing is one of the most effective ways to prepare for these big shopping days. In this article, we will explore the importance of email marketing and provide 10 reasons why you should focus on it above any oth

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How to use personalization to get more out of your emails

As the holiday season quickly approaches, many online retailers are gearing up for their biggest sales event of the year: Black Friday and Cyber Monday. And as competition among eCommerce stores heats up, it's more important than ever to find ways to stand out from the pack. One way to do that is through personalization. There are different types of personalization, each with its own strengths and weaknesses. In this guide, we'll explore the different types of personalization and when to use ea

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BFCM email templates to help you convert more customers

Black Friday and Cyber Monday are two of the most important days of the year for online retailers. These are the days when customers are most likely to make a purchase, so it's essential to have a well-planned email marketing campaign that takes advantage of this opportunity. In this blog post, we'll provide some templates that you can use for your Black Friday and Cyber Monday campaigns. Plus, we'll give you a sample timeline for your email marketing campaign so you can ensure that your messag

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Comparing the 5 Best Email Marketing Platforms

It can be difficult to find the right email marketing platform. There are many different solutions out there, and they all offer different features. So determining which platform is best for your needs is a tough task. In this blog post, we will compare five of the best email marketing platforms available. We will discuss the pros and cons of each platform so that you can make an informed decision about which platform is right for you. For the purposes of the comparison, we will be looking at

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Drive More Black Friday and Cyber Monday Sales with SMS

As we prepare to head into the busiest shopping weekend of the year, it’s important to make sure your eCommerce strategy is as robust as possible. And while there are many moving parts to consider, one channel that is often overlooked is SMS. That’s right—in addition to email, social media, and ads, you can also use SMS to reach your customers and promote your Black Friday and Cyber Monday deals. And the best part? It’s easier than you might think. Here are a few tips and ideas to get you sta

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How the biggest brands use email marketing during BFCM

Black Friday and Cyber Monday (BFCM) are crucial windows to capture sales. In fact, on Shopify alone, merchants recorded $6.3-billion USD [https://www.shopify.ca/blog/bfcm-data] in sales on Black Friday in 2021—a whopping $3.1-million USD sold per minute! This also represented a 23% increase from 2020, and it shows no sign of slowing moving forward. Anything you can do to focus your time and energy on driving conversions during these periods is worth considering. One of the most effective wa

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Proven win-back strategies for eCommerce

It’s no secret that it costs more to acquire a new customer than to retain an existing one. In fact, according to Harvard Business Review, it can cost from five to 25 times as much [https://hbr.org/2014/10/the-value-of-keeping-the-right-customers]. That’s why it’s so important for businesses to focus on ways to win back customers who have strayed. Winning back a customer is the process of convincing a customer who has stopped doing business with you to start doing business with you again. It’s

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How to turn an abandoned cart into a loyal customer using email marketing automation

Abandoned carts are a huge problem for online stores. In fact, it's estimated that about 69% of all shopping carts are abandoned [https://www.shopify.ca/blog/shopping-cart-abandonment#:~:text=According%20to%20Baymard%20Institute%2C%2069.57,them%20will%20leave%20without%20purchasing.] , meaning retailers lose out on millions of dollars in potential sales each year. There are a number of reasons why customers might abandon their cart: they may have second thoughts about the purchase, they may not

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Top Email Marketing Strategies for Black Friday and Cyber Monday

For eCommerce brands, the weeks leading up to Black Friday and Cyber Monday (BFCM) are crucial. This is when they put their final marketing push behind their holiday campaigns and hope to see a sizable return on investment (ROI). Unfortunately, due to changes in privacy laws around third-party cookies and iOS 14 privacy laws, ROAS is expected to decline this year. This makes it all the more important to have an email marketing strategy in place that can effectively reach and convert your target

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How Personalized Email Marketing Creates a Better Shopping Experience

Imagine that you are an avid online shopper. It's Black Friday and you are eagerly awaiting the biggest sales of the year. You have your list of items ready to go, and you are prepared to spend hours scouring the internet for the best deals. But then, something magical happens. You receive an email from your favorite online store, and it is tailored specifically to your needs and interests. Not only that, but the store is offering you exclusive deals and discounts that are not available to the

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Automizely Reviews | An Easier Way to Import Reviews from a CSV File

In this 21st century, product reviews play a pivotal role in building a brand’s credibility and boosting sales growth. The reason being is we generally check product reviews before making a purchase decision. And it feels perfectly alright because we all wish to buy the best products while shopping online. In short, product reviews determine what decision potential customers will make! Automizely Reviews is known for importing a multitude of reviews from AliExpress quickly. Now, it ensures th