Automizely

A collection of 20 posts

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How eCommerce brands can use Automizely Marketing to increase sales during the holiday season

The difference between a successful holiday season and a dud can often come down to the right marketing strategy. And with the recent downturn in the economy, many retailers are bracing themselves for a tough holiday shopping season ahead. But what if there were a way to boost sales without breaking the bank? Enter Automizely Marketing, a powerful marketing automation platform that gives eCommerce brands the tools they need to target and convert more shoppers during this crucial time of year. W

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​​How Automizley Personalization’s AI-Powered Checkout Upsells Could Transform Your Business

Shopify’s new checkout extension feature enables businesses to drive more conversions and increase average order value by offering AI-based product recommendations directly on the checkout page. Earlier, Shopify Plus merchants had to modify the code in order to upsell at the checkout page. With the new drag-and-drop checkout editor, you can easily set it up in minutes. We are pleased to announce that Automizely Personalization has been selected as a Shopify checkout extension launch partner and

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10 powerful eCommerce marketing automation hacks for the holiday season

The holidays are a wonderful time of year. Families gather together, friends exchange gifts, and businesses send out their holiday email campaigns. It's also a time when people are bombarded with marketing messages from every direction. It’s easy for your emails to get lost in your customers’ inbox. With so many companies vying for attention this season, it can be challenging to find ways to make your business stand out in the slurry of emails. After all, what can you say that will make your me

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How to deliver the best eCommerce experience in 2023

As soon as the calendar flips to January, customers start making resolutions and looking for new products to help them achieve their goals. Plus, post-holiday sales make it a prime time for shoppers to score deals on items they may have had their eye on during the holiday rush. Studies have shown that a positive online shopping experience can increase customer loyalty and repeat purchases, so it's important to focus on creating a seamless experience for your customers. And there are a few simpl

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Tips and tricks to improve holiday conversions for eCommerce

Getting your share of the market in the holiday rush can be tough. Being seen and heard through the scramble as brands and retailers vye for the attention of holiday shoppers might feel impossible.. But fear not! We've got some tried-and-true tips to help boost your holiday conversions and make the most out of the holiday season. And this is going to be practical and actionable, not just fluff—we’ve even stuffed your stocking with ready-to-go content in some places. So grab a pen and paper, bec

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The holiday marketing playbook: 10 tips to 10x your sales

The holiday season is here. And as the decorations go up and the holiday music starts playing, it's time for businesses to start thinking about their holiday marketing campaigns. But just throwing up some festive graphics and discount codes isn't enough. To truly increase traffic and sales during this busy season, you need specific strategies in place. Specifically, you need to focus on maximizing your website's conversion rate, leveraging the power of social media, and offering unique holiday

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Personalization strategies for the holiday season

When you get emails from eCommerce stores that say "Hello firstname," it's obvious they have no idea who you are. And let's be honest, generic emails are just as bad as getting junk mail in your physical mailbox. And when it comes to the holiday season, your subscribers are bombarded with promotions left and right. So how do you make sure your emails stand out and actually get opened? Enter email marketing automation and personalization. By understanding your audience and their behavior, you

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10 Reasons Email Marketing Should be at the TOP of your list this Black Friday and Cyber Monday

For eCommerce brands, Black Friday and Cyber Monday are some of the most important days of the year. These are the days when shoppers are most likely to spend money, and it’s a golden opportunity for brands to lean into their marketing efforts and drive the most sales possible. Email marketing is one of the most effective ways to prepare for these big shopping days. In this article, we will explore the importance of email marketing and provide 10 reasons why you should focus on it above any oth

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How to use personalization to get more out of your emails

As the holiday season quickly approaches, many online retailers are gearing up for their biggest sales event of the year: Black Friday and Cyber Monday. And as competition among eCommerce stores heats up, it's more important than ever to find ways to stand out from the pack. One way to do that is through personalization. There are different types of personalization, each with its own strengths and weaknesses. In this guide, we'll explore the different types of personalization and when to use ea

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Drive More Black Friday and Cyber Monday Sales with SMS

As we prepare to head into the busiest shopping weekend of the year, it’s important to make sure your eCommerce strategy is as robust as possible. And while there are many moving parts to consider, one channel that is often overlooked is SMS. That’s right—in addition to email, social media, and ads, you can also use SMS to reach your customers and promote your Black Friday and Cyber Monday deals. And the best part? It’s easier than you might think. Here are a few tips and ideas to get you sta

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How the biggest brands use email marketing during BFCM

Black Friday and Cyber Monday (BFCM) are crucial windows to capture sales. In fact, on Shopify alone, merchants recorded $6.3-billion USD [https://www.shopify.ca/blog/bfcm-data] in sales on Black Friday in 2021—a whopping $3.1-million USD sold per minute! This also represented a 23% increase from 2020, and it shows no sign of slowing moving forward. Anything you can do to focus your time and energy on driving conversions during these periods is worth considering. One of the most effective wa

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5 holiday email marketing examples to increase sales during the busy season

The holiday season is upon us, and that means one thing for email marketers: it's time to ramp up those holiday promotions! We've all received a barrage of holiday emails from retailers, so how can you make sure that your holiday email marketing efforts stand out in the sea of holiday cheer? While competition may be high, there are a few tried and true tactics to make sure your holiday email promotions shine. In this article, we'll cover five types of automated email flows that will help you bo

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Top Email Marketing Strategies for Black Friday and Cyber Monday

For eCommerce brands, the weeks leading up to Black Friday and Cyber Monday (BFCM) are crucial. This is when they put their final marketing push behind their holiday campaigns and hope to see a sizable return on investment (ROI). Unfortunately, due to changes in privacy laws around third-party cookies and iOS 14 privacy laws, ROAS is expected to decline this year. This makes it all the more important to have an email marketing strategy in place that can effectively reach and convert your target

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BFCM Email Templates to Help You Convert More Customers

Black Friday and Cyber Monday are two of the most important days of the year for online retailers. These are the days when customers are most likely to make a purchase, so it's essential to have a well-planned email marketing campaign that takes advantage of this opportunity. In this blog post, we'll provide some templates that you can use for your Black Friday and Cyber Monday campaigns. Plus, we'll give you a sample timeline for your email marketing campaign so you can ensure that your messag

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How to Turn an Abandoned Cart Into a Loyal Customer Using Email Marketing Automation

Abandoned carts are a huge problem for online stores. In fact, it's estimated that about 69% of all shopping carts are abandoned [https://www.shopify.ca/blog/shopping-cart-abandonment#:~:text=According%20to%20Baymard%20Institute%2C%2069.57,them%20will%20leave%20without%20purchasing.] , meaning retailers lose out on millions of dollars in potential sales each year. There are a number of reasons why customers might abandon their cart: they may have second thoughts about the purchase, they may not

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Proven Win-Back Strategies for eCommerce

It’s no secret that it costs more to acquire a new customer than to retain an existing one. In fact, according to Harvard Business Review, it can cost from five to 25 times as much [https://hbr.org/2014/10/the-value-of-keeping-the-right-customers]. That’s why it’s so important for businesses to focus on ways to win back customers who have strayed. Winning back a customer is the process of convincing a customer who has stopped doing business with you to start doing business with you again. It’s