Established in 2012, Brandless is an American eCommerce platform. It sells a range of products under its own label.  In recent years, owing to its marketing strategies Brandless has grown significantly.

📊 Website Metrics

🌍Alexa ranking: #53323

🇺🇸Country: US

🏗Industry: E-commerce Platform(Food & Beauty & Personal care)

📆Analysis date: 2019-12-25

💌 Email Popup

On exploring the online store of Brandless these are some of the popups that we came across:

1. Popup immediately after opening the homepage

2. On browsing the homepage for some time, another subscription popup is pushed

3. A "Tell me when it's here" popup on the details page, to check when will out-of-stock products be available

4. Also, "Tell me when it's here" popup on the product listing page

On selecting this option, a popup is pushed.

🎨 Sales sticker

Apart from popups, Brandless also uses various other effective marketing practices like sales stickers.

Two of the sales stickers are particularly noteworthy:

[Coming soon] and [out of stock]

These badges inform shoppers about the availability status of products. Also, they lead to more subscriptions as shoppers can enter their email addresses and be informed when the product becomes available.

🎟 Other marketing strategies

The homepage of Brandless is designed creatively and highlights important aspects, such as:

① A sign-up tab is placed at a prominent place to guide subscriptions

② It uses social media sharing strategy to drive sales

③ A  popup to give wellness tips to the shoppers, placed on the middle of the page

Social media sharing

Brandless promotes social media sharing on its online store to increase conversion rates. Also, the content displayed is carefully chosen to capture the attention of shoppers.

On its homepage, the “Get $10” tab introduces a social media sharing page. It encourages shoppers to refer discounts to friends and avail special offers.

Once a shopper enters the email address of their friend, they can further share their experience on social media platforms such as Facebook and Twitter.

Progress bar

Brandless uses a progress bar to display the amount for which if a customer shops, they can avail free shipping.

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