Email segmentation is one of the most effective techniques to get your content across to the right set of audiences. Dividing your email subscribers into small segments based on unique filters ensures a higher open and click rate and reduced unsubscribe rate.
Automizely Marketing has released a new feature called - "Segments & lists" that allows merchants to use email segmentation for more personalized marketing campaigns.
With this, you can cater dedicatedly to each segment of the email list and their independent interests.
Boost your email campaigns with email segmentation
Here are various ways in which email segmentation can add value to your business:
- Boost open, click-through & conversion rates with multiple segmented lists
- Create new segments seamlessly based on multiple filters such as order created date, number of orders placed on the store, subscription status, etc.
- Put unique content in front of unique customers to drive sales
- Monitor the performance of each segment and the revenue generated
- Improve sender reputation and keep the deliverability rate high
Now, let’s take a look at the step-by-step process to create email segments using Automizely Marketing.
How to create segments via Automizely Marketing?
- Log in to your Automizely Marketing account
- Choose the “Segments” tab under the “Contacts” section
- You get 7 pre-defined segments by default to start with personalized marketing
- You can also create a new segment by clicking on “Create Segment”
- Just give your segment a name, and set filters as per your requirement
- Hit the “Save” button
That’s it! You can now send specific emails to these segments by choosing a newsletter template and customizing the content as per your requirements.
For more information on using the “Segments & lists” feature, refer to our help guide.
You can also check our video on this feature to get a live demonstration of using the feature.
In case you face any problem or need any assistance regarding this feature, you can connect with our customer support team, available 24/7 to assist you.