The 4th of July continues to be one of the biggest summer holidays in the United
States. It is not just a celebration of Independence but a perfect mid-year
holiday for brands to grab the attention of their potential customers and boost
their sales.
A lot has changed since the beginning of the pandemic, and the data paints a
more positive picture now, which is encouraging for eCommerce retailers.
According to the National Retail Federation, consumer spending on food items
alone is expected to